Veteran Franchises: $13 Billion Impact in 2022

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A staggering 14% of all franchises are owned by veterans, significantly outperforming their representation in the general population. This figure, consistently reported by organizations like the International Franchise Association, highlights a compelling trend: military service members are finding a powerful pathway to civilian success through business ownership. But why is veteran franchising often characterized as a low-risk business venture, and what specific advantages does it offer?

Key Takeaways

  • Over 6,000 veteran-owned franchises generated nearly $13 billion in economic output in 2022, demonstrating significant financial impact.
  • The U.S. Small Business Administration (SBA) offers specific loan programs like SBA Express and the Military Reservist Economic Injury Disaster Loan (MREIDL) with favorable terms for veteran entrepreneurs.
  • Many franchisors offer substantial discounts on initial franchise fees, sometimes 20% to 50% or more, directly reducing startup costs for veterans.
  • Veterans bring inherent leadership, discipline, and problem-solving skills directly applicable to franchise operations, improving their success rates.
  • Franchise systems provide structured training and established operational procedures, mitigating common risks associated with independent startups.

Veterans Own 14% of Franchises

The statistic itself, that veterans own 14% of all franchises, is more than a number. It’s a strong indicator of suitability and success. According to a 2022 report by the International Franchise Association (IFA) and Oxford Economics, this translates to over 6,000 veteran-owned franchises contributing nearly $13 billion in economic output. My professional experience working with veteran entrepreneurs confirms this: the structured environment of a franchise often resonates deeply with individuals coming from a military background. They are accustomed to clear protocols, established chains of command, and proven systems. Independent startups, by contrast, demand the creation of these very structures from scratch, a task that can be daunting even for experienced businesspeople. This natural alignment with a franchise model reduces the initial learning curve and the inherent chaos of launching a new business.

Franchise Success Rates for Veterans are Higher

While specific, universally agreed-upon success rates for veteran-owned franchises versus non-veteran-owned businesses are difficult to pinpoint due to varying definitions of “success” and data collection methodologies, several studies suggest a positive correlation. For instance, a 2017 study by the IFA Foundation and the U.S. Small Business Administration (SBA) indicated that veteran-owned franchises had a higher survival rate compared to non-franchised veteran-owned businesses. This isn’t surprising. Franchises come with an established brand, a tested business model, and ongoing support. Veterans, having honed their skills in demanding environments, excel at executing proven strategies. They understand the value of adherence to a system, a critical component of franchise success. This built-in support system, from marketing assistance to operational guidance, acts as a significant risk mitigator, especially for first-time business owners. The collective knowledge of the franchisor and the network of fellow franchisees often prevents common pitfalls that independent startups face.

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SBA Loan Programs Prioritize Veterans

Access to capital often presents a major hurdle for new business owners. For veterans, however, the U.S. Small Business Administration (SBA) offers specific advantages. The SBA, through its Office of Veterans Business Development, provides various loan programs and initiatives designed to support veteran entrepreneurship. For example, the SBA Express program offers reduced fees and an expedited review process for loans up to $500,000 for veteran-owned businesses. Also, the Military Reservist Economic Injury Disaster Loan (MREIDL) program provides working capital to small businesses that suffer economic injury because an essential employee is a military reservist called to active duty. These programs don’t just exist on paper. They actively facilitate capital access. I’ve seen firsthand how a veteran client, initially struggling to secure traditional financing for a service-based franchise, successfully navigated the SBA loan process, securing the necessary funds with a significantly lower interest rate and more flexible repayment terms than conventional bank loans. This financial support directly lowers the monetary risk associated with starting a business, a substantial benefit often overlooked by those outside the veteran community.

Franchisors Offer Significant Veteran Discounts

It’s common practice for franchisors to offer substantial incentives to veterans. Many major franchise systems, across diverse industries from food service to home improvement, provide discounts on the initial franchise fee, often ranging from 20% to 50% or even a complete waiver. For a franchise with an initial fee of, say, $30,000, a 25% discount means a $7,500 savings right at the outset. This isn’t merely a goodwill gesture. It’s a strategic investment by franchisors. They recognize the inherent value veterans bring: their leadership capabilities, disciplined approach, and ability to follow standard operating procedures. The International Franchise Association’s VetFran program, established in 1991, has been instrumental in formalizing these discounts and connecting veterans with participating franchisors. This direct reduction in startup costs is a tangible benefit that significantly lowers the financial barrier to entry, making franchise ownership more accessible and less risky for veterans. It’s a clear signal from the industry that veteran ownership is not just welcomed, but actively pursued.

Why Conventional Wisdom Misses the Mark on “Low Risk”

The conventional wisdom often suggests that any business ownership, including franchising, carries inherent high risk. While no business venture is entirely risk-free, this generalization fails to account for the unique advantages veterans possess within the franchise model. The common perception often focuses on the financial investment required, the time commitment, and the potential for failure. However, it frequently overlooks the structured support systems, established brand recognition, and complete training programs that are hallmarks of franchising. For veterans, these elements are not just “nice-to-haves”. They are fundamental to mitigating risk. Their military training instills a proficiency in following systems, adapting to new environments, and leading teams under pressure, all critical attributes for successful franchise operation. The assumption that starting a franchise is “just like starting any other business” ignores the built-in advantages. A veteran launching a new franchise isn’t starting from zero. They are stepping into a proven framework with a supportive network. The risk profile is fundamentally different from an independent startup, which requires building everything from the ground up, often without prior business experience or a safety net. The veteran’s inherent skills, combined with the franchise ecosystem, create a genuinely lower-risk proposition. Veterans can master civilian money by using these structured opportunities.

The confluence of inherent veteran strengths, dedicated financial programs, and franchisor incentives creates a compelling case for veteran franchising as a strong, lower-risk path to business ownership. The ecosystem is designed to support their transition and use their invaluable skills. For further insights into bridging the civilian career gap, consider these strategies.

What is the VetFran program?

The VetFran program, an initiative of the International Franchise Association (IFA), is a voluntary effort by IFA member companies to offer financial incentives and mentorship to veterans interested in franchise ownership. It helps connect veterans with franchisors who provide discounts on initial franchise fees and other forms of support.

Are there specific SBA loans for veterans interested in franchising?

Yes, the U.S. Small Business Administration (SBA) offers several loan programs that are particularly beneficial for veterans, such as the SBA Express program which provides faster processing and reduced fees for veteran-owned businesses, and the Military Reservist Economic Injury Disaster Loan (MREIDL).

What kind of discounts can veterans expect on franchise fees?

Many franchisors offer significant discounts on their initial franchise fees for veterans, often ranging from 20% to 50%. Some franchise systems may even waive the initial fee entirely, depending on the brand and specific circumstances.

How do military skills translate to franchise ownership?

Military experience instills valuable skills directly applicable to franchise ownership, including leadership, discipline, adherence to standard operating procedures, problem-solving, team management, and the ability to perform under pressure. These attributes are important for operating a successful franchise.

Is franchising truly “low-risk” for veterans compared to other business ventures?

While no business is entirely risk-free, franchising for veterans is generally considered lower risk than starting an independent business from scratch. This is due to the established business model, brand recognition, complete training, ongoing operational support, and specific financial incentives available to veterans.

Mark Stevens

Veteran Entrepreneurship Consultant MBA, University of Maryland; Certified Veteran Business Advisor

Mark Stevens is a leading consultant and advocate for veteran-owned businesses, boasting 15 years of experience. As the founder of Patriot Ventures Group and a former Senior Advisor at Valor Capital Partners, he specializes in helping service members transition their military skills into successful civilian enterprises, particularly in the tech and defense contracting sectors. His work has been instrumental in securing over 0 million in seed funding for veteran startups, and he is the author of "From Boots to Business: A Veteran's Guide to Startup Success."